BMW Genius

Make a BMW product expert your new co-pilot.

Introducing BMW Genius

Because a new BMW is loaded with distinctive features and rich functionality, a BMW Genius is an essential guide help you find the exact right BMW. Although part of our sales team, a Rusnak BMW Genius is not a sales associate. Instead, their goal is to personalize the buying experience and provide detailed product information for our customers throughout the sales process.



At Rusnak BMW, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.
We will be happy to guide you through the exciting world of BMW products and features to make sure to find the right vehicle for your needs.


The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities,  as well as model specific product information. The better you know your BMW,  the more you can enjoy the benefits of BMW's class leading innovations.



At Rusnak BMW we want the process of Buying a New or Certified Pre-Owned BMW to be a fun and exciting time for you and your family. However,  we understand with all the new cutting edge technology packed into such a great automobile, it might be hard to absorb all the cool new features into one 45 minute first delivery. Not to worry though. 

Rusnak BMW offers our New and BMW Certified Pre-Owned owners a "Second Delivery." It's informative and 100% free of charge. One of our BMW Geniuses will be in touch with you about a week after taking delivery of your car to schedule a time convenient to you. We even throw in a complementary car wash afterwards as well.